I have read some of the report Michael Gerald Moore is outlining in his tweets here. It could be that Japan has found a way to harness the power (OODA loop) of the Next Generation Gamers.
Gamers are deep rooted experts that have little culture, but know how to tear down structure until it’s theirs. Gamers are good a learning the rules of the game and taking advantage of the rules to the dis-advantage of the designer of the game, until they own the game more than the designer.
In this case, it is the customer’s game, and corporate culture be damned, and the gamers play to win.
I could be wrong, but I think managers at Toyota are giving these people (Gamers) time to learn the rules, before crossing the gap between Decision and Action. Perhaps in another way, Toyota is py-passing orientation and pouncing between Observation and Decision, because Orientation is where much of the culture forms.
These Gamers would not be as suseptiable to integration of Toyota’s corporate culture and freer of bias, but they would eventually “own” the game.
I think there is more going on here, or I should say there at Toyota, but I have been wrong before, at least not mostly right.
Of course if I am mostly right, this could mean a big break for Japan, and a possible bounce back to number two, depending on if and where they are going with the meme.