I don’t like to argue definitions and I certainly don’t like to spit out buzzwords just to sound cool (well, sometimes I do). It’s a waste of time, especially when you only have 140 characters to make a point. So if it’s social business, social enterprise, social organization, social this or that, it doesn’t really matter. What does matter is what comes out of a business when organizations (employees at all levels) begin to change they way the communicate, lead, behave and work. When I think about various projects that I have worked on both on the agency side, as well as when I worked for the enterprise, I realize that social business enables better business practices.
OK, it’s more that just a definition, but it would have helped if the author had defined Social Business. I am kind of an idiot, so getting into a conversation late, is a little confusing for me. Later he does define Social Business:
Michael Brito is a Senior Vice President of Social Business Planning at Edelman Digital. He helps his clients transform their organizations to be more open, collaborative and socially proficient; with the end result of creating shared value with employees, partners and customers.
Social Business is business’s sharing the value (if not profit) with its employees, partners and customers. Now that is something I haven’t thought about before, and I am glad to join in the conversation.
A brand has a value, and social business is the sharing of that value through collaboration, good enough!
While profit-sharing was a way of controlling the employees, by enabling self-control, Social Business pulls people into the business by sharing the force of command of the enterprise.
The outcome, like profit-sharing’s self-control, will be self-command.
As the command and control, of an operation, builds the structure of the business model, Social Business works inside the vertical component of that model, instead of profit-sharing’s horizontal position.
As a consumer economy is mostly vertical, Social Business has the potential (or is the potential) of transforming the economy of the U.S.A., through its use of force instead of the velocity used in the horizontal control of the work force.
As with most things in the virtual world, business is several years behind what is happening in the present. By the time Social Business reaches…well business, work-a-rounds will be in place, so, like profit sharing, it will be mostly lip-service to an uniformed public, and the command, like the control, will mostly go to those at the top of the organization.
Where, I might add, command has always been.