Social isn’t a strategy. – Thoughtfaucet

Whether or not social helps small business compete with big box stores will depend on strategy.

Yes, and it is only leaders who have strategy. You may not think of yourself as a leader, but once you have a strategy you become one. It only takes one “second dancer” to create a leader. There is a great clip on YouTube showing the power of a second dancer, if anyone is interested.

 Let’s dig in a little, in the spirit of the great conversations I have with these guys.

Yes, as you say, “Let’s”.

I think the best way to start is for you to define “leader” for me.

While it is my term and not yours, I think you will agree with me when I say that only a leader has strategy.

There are a few things to unpack in this definition of strategy and since I’ve come this far I may as well unpack them.

  • Strategy is an art because it involves personal choices.
  • Strategy is a science because there are often visible and repeatable results.
  • Maintaining resources is about conservation and growing.
  • Deploying resources is about spending and taking action.
  • Freedom is your ability to execute your plans at will.
  • Flexibility is your ability to respond, react and pivot when required.
  • Winning means to continue operations.

Yes, your bullet points all point to a leader (you) being the one of strategy, as all your clients are lacking in at least one of these points.

So to start off I will define leader.

To me a leader is one that commands the crowd controlling the movement.

Yea, I could go on, as you did, about art vs scientist (as type of leader); resources being the “means” of the “end”; deploying, freedom, flexibility, and winning as the “way” towards the “end”; but basically you (as the leader) command the crowd. You do this through the coin of the realm, give Caesar what’s his, ect…..

Like strategy, the best answers are always simple, at least to start out with.

To keep it simple, all control is self-control, so what controls the crowd is the collective”self” of the crowd. The leader can only command.

So if the leader can only command, there is nothing more to be said, unless there is something else that connects the Command to the Control.

That something else is the vision of the leader that controls the crowd.

Does that mean that the OODA loop is a process by which a vision can be formed?

via Social isn’t a stategy. – Thoughtfaucet.